Member Frequently Asked Questions (FAQs)
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Who is Should I Refi.com?
Should I Refi.com was founded by mortgage professionals that realized that in today's fast paced world, mortgage consumers value convenience almost as much as getting a competitive rate on their mortgage and also realized that mortgage professionals (like ourselves) were in dire need of a lead generation tool that actually worked.
Thus, Should I Refi.com was born to revolutionize the way lead generation works. Instead of capturing a ton of mortgage leads through discrete online forms and then selling those leads to multiple companies; we created a domain that is easy to remember, promises mortgage consumers that they will hear from a local, knowledgeable, mortgage professional within 24 hours, and allows our members to use the website and built in forms to generate their own exclusive leads in their approved area of business.
We have made a commitment to mortgage consumers across the country and to our members that our membership base will consist of the very best mortgage companies and loan officers that the mortgage industry has to offer. This commitment will ensure that our mortgage consumers will receive prompt, courteous service as well as a competitive mortgage that fits their needs and in turn ensure the success of Should I Refi.com and our members. We believe that with your help, www.shouldirefi.com can become the 1st place consumers go when searching for a mortgage.
What does Should I Refi.com do?
Our model is pretty easy to understand but our technology yet simple by concept is actually very complex. Our technology transmits real-time information from www.shouldirefi.com to our approved members anywhere in the country. Real-time information is essential because the quicker a consumer is contacted after filling out one of our online forms, the greater the success rate is of the approved member in that area.
Members of Should I Refi.com will also be able to coordinate mass advertising campaigns with other members that would normally be too expensive to do on their own. By pooling advertising funds together, members can work cohesively on advertising campaigns that mutually benefit other members which would be extremely expensive to run individually. These types of campaigns would be a great fit for large markets with multiple members, multiple members of a particular state, or national advertising that involves each member of Should I Refi.com.
Should I Refi.com will also staff and train customer service representatives to take and route calls to members across the country and direct consumers to our members through the live chat portion of the website. Like large advertising campaigns, it would be very expensive for most companies to staff, train, and manage their own customer service team. In most cases, it would probably cost more than a member’s membership dues. Having one centralized customer service team is the most efficient and cost effective fit for our business model.
We also monitor how our members are doing through random customer surveys and have the ability to terminate a membership at any time if for some reason a member fails to meet our membership requirements. Because the integrity of the website is so important to everyone, it absolutely will not be compromised.
When was the Should I Refi.com founded?
Should I Refi.com was founded in early 2009 to help generate local mortgage leads in the St. Paul/Minneapolis area. After seeing the results first hand of what an effective advertising campaign can do in combination with a simple, easy to navigate, and to the point website, we wanted to share the opportunity with other companies with similar backgrounds across the country.
Where is Should I Refi.com located?
Our corporate office is located in St. Paul, MN.
Why is Should I Refi.com different from other lead generation companies?
The primary difference between Should I Refi.com and other lead generation companies is that Should I Refi.com is a tool that its members can use to generate their own exclusive leads in their local area of business rather than a company that generates and sells leads. Members do not purchase leads directly from Should I Refi.com, we do not sell leads generated from the website to the highest bidder, recycle then sell leads generated from the website, tell our members that we don’t recycle the leads and then do it anyway, or anything of the sorts.
LEAD - CONSUMER FAQs
Who is the target market of www.shouldirefi.com and who is responsible for advertising and marketing the site?
The target market of www.shouldirefi.com is anyone who is looking for a mortgage to purchase a home, anyone who might be considering refinancing their existing mortgage, or anyone who is just looking for mortgage advice.
The members of Should I Refi.com are responsible for advertising and marketing the website in their approved area of business. The key element behind Should I Refi.com is that we promise consumers that they will hear from a local, knowledgeable, mortgage professional within 24 hours of submitting their information on the website. Hearing from a local mortgage professional living in the same area as our consumers is a driving factor behind our company’s and our members’ success. We feel the same way about advertising and marketing. Our members know their local market, know which means of advertising and marketing are the most effective, and can probably think of two or three local people off the top of their head who would be great to endorse the website.
For example, in the St. Paul/Minneapolis area, advertising is done on KFAN which is the most listened to sports radio station in the area and on KTLK which is a conservative talk radio station. Paul Allen, who is the voice of the MN Vikings, endorses the website on both stations and during his show on KFAN. Vikings play by play runs on both KFAN and KTLK so the combination of these two stations and Paul Allen is a perfect fit. His enthusiasm and popularity are a major reason for our success not only because he can drive traffic to the website which generates the leads but also because he transforms the leads generated into a warm referral much like a referral from a referral partner that you have been working with for years.
As more and more mortgage companies become members around the country and more and more consumers visit the website, the company’s organic rank will increase naturally on the major search engines. As the popularity of the website grows, members will be receiving leads simply by being a member and can scale back their own advertising and marketing campaigns if they choose so. This would be an almost impossible task or would cost several hundreds of thousands of dollars, possibly millions, if an individual company tried to achieve the same result. By working collectively for mutually beneficial results, our members will be able to achieve without paying any additional money towards search engine optimization.
What happens when a consumer submits their information at www.shouldirefi.com?
When a person submits their information via one of our online forms, their information will be emailed instantaneously to the member where that person lives. There is no delay from when a consumer submits their information and when the approved member receives it. Members will also be able to log into our database, view, and track their leads.
Are the leads exclusive?
Yes. Should I Refi.com is a tool that its members use to create their own exclusive leads.
Where is my customers’ information stored and do I have access to the information after I receive the initial email?
Consumers’ information is stored in our company database and we will give approved members a login ID and password so they can log in, view, and track their own leads. Members will not be able to view the entire database. They will only be able to view leads generated in their approved area of business.
Why would a consumer go to www.shouldirefi.com over another online mortgage company’s website?
Two things work in today’s marketplace, convenience and trust. In today’s tech heavy society the internet is the place where consumers spend most of their time but when it comes to making a decision as big as how to finance their home, they want to work with a local company that they can trust and has exceptional customer service. Should I Refi.com’s tagline is that consumers will hear from a local, knowledgeable, mortgage professional with 24 hours of their online submission which is what consumers are looking for. After filling out one of the online forms, they are expecting to get a prompt response from a mortgage professional that is the best that the mortgage industry has to offer. This is where our members come in to play which are an exclusive group of mortgage professionals across the country.
Also, in light of the recent mortgage industry implosion, consumers are very weary of scrupulous activities that mortgage brokers, bankers, and lenders took part of. By approving our members and creating an exclusive membership base, consumers will have the piece of mind knowing that they will work with the the very best mortgage professionals that live in the same communities that they do.
MEMBER FAQs
Who is Should I Refi.com looking for?
Should I Refi.com is looking for members that are the very best that the mortgage industry has to offer. Our members have a proven track record with past clients, excel in customer service, have up to date technology, and want to be a part of an exclusive membership that will help them generate their own exclusive local mortgage leads.
What does it cost to be a member of Should I Refi.com?
Each member will pay a one-time set up/application fee and monthly membership dues which will be based off of the demographics of the area of business the applying member would like to be approved for. Population and average home value are the two main demographic components that the membership dues are derived from. Standard membership dues will be based off of an area’s population and additional dues will be based off of the average home value in that area. Standard membership dues by population range from $50 per month (population of 50,000 and below) to $925 per month (population of 3,000,000+). Additional membership dues based off of average home value range from $95 per month (average home value of $300,001 to $400,000) to $325 per month (average home value of $2,000,000+). There are no additional monthly dues for areas where the average home value ranges from $0 to $300,000.
When can I sign up to become a member?
If you understand the costs, belive in this concept, and are ready to make a commitment to start generating your own exclusive leads, please sign up right away. Memberships are exclusive to certain areas of the country and they are on a first come, first serve basis as long as the applying company/individual is approved. An applicant will not be able to buy their way into an area that is already taken or has been applied for.
Is it hard to qualify to become a member of Should I Refi.com?
In order to qualify to become a member, here is what you need to do:
· show and maintain an exceptional satisfaction rating
· provide current license for your areas of business
· provide proof of brick and mortar for your area of business
· agree not to share customer’s information to 3rd parties without their consent
· provide 3 current lender or industry references
· provide 1 title company references with whom you have done business with
· agree to nonvoluntary termination of membership if you do not meet or maintain these requirements
Where can I generate my own exclusive leads?
Our members can generate their own exclusive leads anywhere in the country where they have a physical place of business and surrounding communities that they are approved for.
Can I become approved for more than one area of business?
Yes, as long as your company has a physical place of business and are approved, you can have more than one area of business; however, if you are a net branch, affiliate branch, franchise, etc...you will have a separate membership from other branches, affiliate branch, franchise, of the same company.
How many leads can I expect to generate?
Our members will have the opportunity to generate as many leads as possible based on their budget and their commitment to run their own successful advertising and marketing campaigns. We are leaving the marketing and advertising up to our members because our members know their area of business better than we do and therefore should be able to run effective marketing campaigns that produce the greatest number of leads. Because each market is different, it is hard to determine a predictable number of leads for each dollar invested; however, the results of an effective marketing and advertising campaign will exceed our members’ expectations. Also, as memberships grow, and the organic ranking of www.shouldirefi.com increases, our members’ cost of advertising and marketing should decrease while having an effective online presence.
Why should I become a member of Should I Refi.com?
If you have read through all of the other frequently asked questions, you should already know the answer to this question. If you still have questions or are unsure, please contact us to go over any questions that you have. Our set up fee and monthly dues are non-refundable so we want our future members to be as informed as possible as to what they might expect after they apply and are approved.
If you have read all of the questions and are excited for the opportunity to be a part of an elite membership base and have the ability to start generating your own exclusive, local leads, then please sign up today to get your application started. Please remember that areas of business are exclusive and are on a first come, first serve basis.
We truly believe that becoming a member of Should I Refi.com will greatly benefit you and/or your company and set you apart from your local competition. We look forward to your membership!
